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Forbes points out that the term “Big Data” has been eclipsed by “Data Science” in the hype cycle. However, the Great Hype Cycle resembles Game of Thrones and I think we can all agree that “AI” or “Machine Learning” is next to sit on the Iron Throne of Hype.

In a world in which “big data” and “data science” seem to adorn every technology-related news article and social media post, have the terms finally reached public interest saturation? As the use of large amounts of data has become mainstream, is the role of “data science” replacing the hype of “big data?”

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