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Here’s an interesting read on how AI is changing brand management, customer experience, and advertising.

Starbucks uses AI to link up with their rewards members’ accounts and take into account things such as order history, customer preferences, weather conditions, time of day, holiday and even birthdays to make drink and food suggestions. They use weather data so granularly that they can predict tiny variations in demand store-by-store, adjust stock and display and drive sales accordingly.

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