Frank La Vigne

Fear and Loathing in .NET

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Is Apple Set to Buy TiVo?

Reuters is reporting that TiVo's stock is rising on rumors of a takeover bid from Apple.

PVRBlog has an interesting write up on the rumors, as well as a good analysis as to why in the world Apple would want to buy TiVo.

Personally, I think Apple would be better off developing their own brand and their own PVR service.  Despite its brand recognition, TiVo comes with a lot of baggage.

On the other hand, TiVo's primary weakness has been their inability to innovate recently. Apple could infuse the TiVo team with creativity and cash.

posted on Friday, February 25, 2005 7:28 AM

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