I am happy to announce that I will attend my first Strata conference this week working at the Microsoft booth tomorrow.

Here’s a great write up on the Strata conference and what to expect this week in New York.

Just a few years ago, this bi-annual event was called Strata + Hadoop World. But when Hadoop’s influence waned, O’Reilly Media and Cloudera changed the name. And while Cloudera still sells a Hadoop platform, the company is much more interested in clouds these days. That’s why it’s taken to calling itself the “enterprise data cloud company.”