If any company takes the idea that “data is the new oil” to heart, it’s Facebook. Here’s a sobering interview with Yael Eisenstat, a former Facebook employee, by WIRED Magazine about the consequences of it all.

The titans of social media are trapped, and we’re all suffering for it. As free services, Facebook, Twitter, and YouTube monetize you by keeping you engaged, so they can show you more ads. The services are designed to exploit our brain chemistry, flashing us notifications and giving us one more hit of algorithm-recommended video. If they didn’t, their revenue would dwindle and shareholders would be unhappy.